Today the third annual FinExpertiza Network conference has closed in Amsterdam
Which factors are instrumental in shaping the reputation of a global brand in new markets? How to adjust the communication policy of an international brand to the local business conditions? What influence do digital technologies have on the communications environment? These hot issues and more were discussed by the executives of FinExpertiza Network member companies as well as leading experts from 15 countries.
Marketeers with a solid international background, together with the guests, reviewed global best practice, analyzed case studies, discussed the problem of balancing the global and the local in the process of the development of a multinational brand, and talked the role of mentality, cultural and linguistic distinctions in communications.