Tulips and global communications: FinExpertiza Network Conference to be held in Amsterdam

On October 24-27, 2019, FinExpertiza International Network will hold its annual conference in the Netherlands. The conference will bring together the top management and leading experts of FinExpertiza Network companies from 15 countries.

This year the delegates will focus on the role of communications in the brand globalization process in the digital era. The conference program addresses hot global topics like successful strategies for building up a positive company reputation in new markets, optimal communication channels and tools for shaping international customers’ behavior, adaptation of branding and communication policies to local needs and assessment of the effectiveness of communications in general.

Speakers with an extensive international marketing background will present to the audience the most successful cases from various sectors of the economy, analyze the issue of global vs local in international communications, consider the inhibiting influence of regional habits, cultural values and language barriers on brand globalization, and evaluate the impact of modern technologies on communications.